Working exclusively with
Independent Estate Agents.

Purple Panther is the market leader specialising in providing Independent Estate Agents with FREE publications to generate more selling and letting instructions.

The publications impress property vendors and landlords with the highest quality corporate brochures. These publications are bespoke and can be used by the Estate Agent during valuations or market appraisals, also for distributing property particulars.

1. Magazines

We produce regular property magazines which feature properties for sale or rent and also feature magazine articles, property guides and national and local sponsors. We have developed a quick and easy system for Estate Agents to upload property photographs and details to be featured. We have in-house photo libraries and a large number of relevant articles on various topics that can be featured. The Magazines are bespoke, can vary in size and finish as required by the client. They are usually printed on 300gm card covers with a gloss, matt or silk finish.
View examples of Magazines.

2. Property & moving guides

These guides are very popular and can feature properties for sale, sold, rent or let. Also local articles and information on Schools, Transport, Places of interest, Hospitals, Doctors, Cinemas and Theatres. Area and street maps, moving guides, property presentation guides, lighting and viewing information can also be included with sponsors aimed at home movers. Printed on 300gsm covers with a variety of finishes.
View examples of Local Guides.

3. Folders and Map Booklets

These bespoke corporate folders come in a variety of die-cuts. They contain all the information the Estate Agents wishes to convey to potential Vendors and Landlords as to their range of services and professionalism. A separate booklet contains area and street maps, local information, moving and property presentation guides and sponsors aimed at home movers. Folders are printed on 400gsm card.
View examples of Map Booklets.

4. Other bespoke publications

For Lettings Guides, Selling Guides and any other bespoke publications the Estate Agent would find useful, please call to discuss your requirements or ideas.
View examples of Bespoke Publications.

Our History & Background.

­With 25 years experience in this industry Purple Panther was originally established to fill a niche within the estate agency folder market. We now produce high quality, bespoke publications for independent estate agents throughout the UK, including magazines, property guides & folders with map booklets.

A proven history

We now have a proven history of producing some of the most up to date and detailed marketing material for independent Estate Agents. Our customer base reads like a “Who’s Who” of the UK estate agency industry. From traditional to contemporary styles, Purple Panther can produce the perfect marketing material to enhance your company’s image and marketing position.

Our philosophy

The basic philosophy of Purple Panther is about excellence – providing the best customer service standards, marketing consultants, design, finished product and turn-around times. There really is no downside; you are dealing with the most experienced industry specialist, who is recommended by major estate agent networks and their members.

How it works.

The marketing to potential sponsors.

Over the last few years there has been a large decline in generic advertising with less advertising in Yellow Pages, Thomson local, directories and newspapers. All at a time when spend on marketing is at its highest level. Businesses need to target their message to their key clients and because our Estate Agent publications are distributed to potential sellers, buyers and landlords we have built up a database of national brands and national and local sponsors who have already agreed to appear in publications throughout England and Wales.

In addition

We ask our Estate Agent clients to provide a list of local businesses they would like us to approach whose products and services are relevant to home movers. Today Sellers and Landlords of property expect to see that the Estate Agents they are considering instructing are well connected with local businesses who can help with a smooth house move.

We therefore have a team of highly experienced and professional Marketing Consultants who successfully generate sponsorship for your publications by gently inviting businesses to explore the marketing opportunity these publications present. They work exclusively on behalf of the Estate Agent for 2-3 weeks locating themselves in the Estate Agents geographical area. With their experience and knowledge of which sponsors to approach and the high quality of the publication we can successfully generate the sponsorship required.

An easy timeline

1. Schedule

We schedule a time for our professional Marketing Consultant to start work on your new publications. We ask our Estate Agent clients to provide a list of local businesses they would like us to approach whose products and services are relevant to home movers. In addition we have built up a database of national brands and local sponsors who have already asked to appear in our publications. (with the Estate Agents approval).

2. Marketing

The Marketing process takes between 2-3 weeks during this time our Marketing Consultant will work on behalf of the Estate Agent and generate all the required sponsorship. They professionally invite relevant businesses to participate. They are popular because the publications are seen as a good target market for them.

3. Design

On completion of the Marketing our Design Studio will request a design brief to enable the first proofs to be produced for alteration or approval. We request images, logo­s, photographs, editorial and layout including finish, style, size and die-cut. We have in-house photo libraries and many property guides and articles for inclusion. We have also developed a quick and simple online system for Estate Agents to upload photographs and details of properties to feature in magazines.

4. Print

On approval of the design we immediately send the publication to print. We use the highest quality and environmentally friendly materials from sustainable sources. Our printers are certified by FSC & PFSC.

5. Delivery

Publications are usually delivered within 2 weeks of the Estate Agents approval. They can be boxed or flat packed to save storage space. Delivery is usually a “hand ball” delivery by our printers own delivery drivers.

6. Increase Sales and Letting Instructions

Your new publications will impress Vendors and Landlords and show them how professionally you will be promoting their properties. This will help generate more listings.

Want to know more? Start here